About

Hi, I’m Eric Novak—a husband, dad, creative leader, and lifelong builder of meaningful things.

For the past 15+ years, I’ve had the opportunity to work at the intersection of creativity and strategy—helping shape brands, lead teams, and launch products that connect with real people. I’ve directed a publishing house, run a creative agency, and designed for audiences in the hundreds of thousands. But titles and metrics only tell part of the story.

What drives me is the challenge of making ideas happen—and helping others do the same.

What Matters Most

At home, I’m married to my best friend, Hannah, and together we’re raising three incredible kids. They’re my biggest inspiration—and the truest reflection of what matters most.

My faith grounds everything I do. It shapes how I lead, how I create, and how I show up for others. It’s not something I separate from work; it’s the lens that brings it into focus.

What I Do

• Creative leadership & consulting — helping brands and teams align design with strategy

• Speaking & podcasting — on creativity, leadership, faith, and the process of building

• Writing — from creative essays and brand content to books for kids

•Mentoring — investing in the next generation of creatives and problem-solvers

Thanks for stopping by. I hope something here encourages you—whether you’re building a brand, writing your next chapter, or just trying to do meaningful work in a noisy world. I’m always up for good conversations and new collaborations, so feel free to reach out.